Shoots 

This photoshoot transforms Cubism into a wearable experience where geometry, abstraction, and identity merge. Inspired by Picasso and Braque, reimagined fragmented art into structured self-expression through bold blue spikes and pixelated facial details, that symbolises multiple perspectives at once.

Sharp geometric forms and contrasting black-blue tones reflect Cubism’s analysing precision which is the balance between order and chaos. Each edge becomes a metaphor for fractured perception and the reconstruction of self in digital and emotional dimensions.

The face detailing turns Cubism’s flat theory into living form, making the body both a canvas and composition. The shoot captures Cubism’s essence that is to fragment, rebuild, and reveal the transforming abstraction into attitude and proving that identity itself can be art.

After-Garba meets Mumbai Nights

Fresh from Garba, the girls step into the city’s pulse, their vibrant festive outfits shifting seamlessly into Mumbai’s street-style rhythm. The colours, textures, and leftover glam glow under soft, uneven streetlights. Metal tables, red plastic chairs, soda bottles, and sizzling khau-galli comfort food set the stage for a lively cultural crossover.

The scene feels raw yet warm fairy lights flicker, bangles still chime, and the air carries both the residue of celebration and the calm of a Mumbai night. Laughter spills freely as the girls unwind, creating moments that feel real, unposed, and beautifully chaotic.

Here, tradition doesn’t fade it merges with the city’s grit and charm, capturing the spirit of modern girlhood, friendship, and the unstoppable energy of Mumbai after dark.

Andhekha explores love rendered invisible by fate, inspired by the parallel myths of Shakuntala–Dushyantaand Tristan–Isolde. In this narrative, Isolde wears a floral blindfold symbolising the ring, an object meant to affirm love, yet one that causes its erasure, resulting in Tristan’s inability to recognise her. The blindfold becomes a metaphor for memory obstructed, where love exists but cannot be seen or acknowledged. Through soft, romantic visuals layered with quiet tragedy, the concept reflects how love can be lost not through absence, but through blindness imposed by power, promise, and destiny.

SHEGLAM is a bold, trend-driven beauty brand that believes glam should be fun, fearless, and accessible to everyone. Born from the global fashion powerhouse SHEIN, SHEGLAM brings high-impact, runway-inspired makeup to everyday beauty lovers without the luxury price tag. The brand celebrates self-expression over perfection, encouraging individuals to experiment, play, and own their look with confidence. With inclusive shades, viral innovations, and affordable pricing, SHEGLAM empowers a new generation to see makeup not as a mask — but as a mood, a statement, and a form of personal power.

Zara Larsson moves through a dreamlike, nostalgic, Mumbai captured in raw digi-cam grainy, candid, effortlessly alive. Her day unfolds naturally: dodging paparazzi, browsing thrift stores, sipping, walking barefoot on the beach. As she drifts through Bandra's graffiti walls and streets, her looks subtly shifts into vibrant Lush Life energy, romantic Symphony silhouettes, edgy Ruin My Life layering, warm Midnight Sun. The transitions feel unforced, like slipping between versions of herself. By sunset, she settles into one stripped-back look. The film closes with her eyes meeting the camera. These aren't eras she revisits, they're layers she's always carried.

A single garment moves through five stages - from creation to transformation, evolving with each new wearer and context. As it is styled, restyled, repaired, and reinterpreted, its identity shifts while its core remains intact.

The film captures sustainability through longevity, showing fashion not as disposable, but as something that adapts, holds value, and lives multiple lives.

THE VISION: Rangokai is not just a style, it's a cultural uprising. Born from the collision of Japanese Gyaru's unapologetic glamour and India's nomadic Banjara craft traditions, this neo-identity reimagines what it means to dress with purpose, heritage and defiance. It's mirrorwork meeting mascara. Embroidery meeting excess. Desert earth tones dancing with neon rebellion

THE PHILOSOPHY: In a world of fast fashion and forgotten crafts, Rangokai declares that tradition can be loud, craft can be glamorous, and heritage can be worn with glitter. Every stitch tells a story. Every mirror reflects resistance. This is fashion as cultural-political statement—where the personal becomes tribal, and style becomes survival.